How Can I Help Your Business?
Lead Generation
● Generate cost-effective qualified leads
● Manage Google, LinkedIn and other paid campaigns
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Improve the quality of leads for the sales team
Organic SEO
● Improve your current Google, Bing & DDG rankings
● Improve the number of visits from organic search
● Execute multiregional SEO in English, German & others
● Optimize your website: both on-page and off-page
● Create high-quality content for B2B & technology
About me
Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA.In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known technology companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.Since 2016 I have provided individual digital marketing services to various technology companies worldwide.My deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets.
15+ Years of Experience in Marketing for Tech
Parallels
2006 - 2009
Senior Online Marketing Manager
Parallels (now Corel) is a global leader in virtualization and automation software. I managed affiliate marketing from 0 to $300k monthly revenue. I established strong partner relations with the biggest affiliate websites in the world and executed innovative promotions to close sales plans that drove higher quarterly revenue than the whole channel sales department: MacUpdate Bundle and MacHeist Bundle. Later on I was responsible for worldwide online revenue and digital marketing efforts, including search marketing (SEM, SEO), referral marketing (review websites and download websites), affiliate marketing, social media marketing, email marketing campaigns, and other channels. I executed conversion rate optimization activities and website usability improvements using Google Analytics and Omniture Site Catalyst, which I deployed. I managed email campaigns for a 3 million user base with $100k per day revenue.
WebProfiters
2009 - 2014
Co-Founder and CEO
WebProfiters was the first independent agency focused on web analytics in Russia. Founded in 2009, we were the second Google Analytics certified partner in Russia with a maximum of 30 employee headcount. WebProfiters rendered web analytics services for the largest Russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst, etc. In 2014 I sold the company to iConText Group - one of Russia's most significant digital advertising holdings. In WebProfiters I was responsible for the overall strategy, new business acquisition, project execution, and P&L. The company's yearly revenue was equal to several $Mn's.
iConText Group
2014 - 2016
Marketing Director
iConText Group is one of Russia's most significant independent performance marketing and advertising groups. It includes 8 companies. I was responsible for the overall group marketing strategy, leading the agency with 190 people on board. I built a profitable SMB advertising business division with more than 100Mn rub. yearly revenue and co-founded MyAcademy educational business that became profitable in only 18 months. My responsibilities included strategic marketing planning, execution, SMB business unit management and new business generation.
MyAcademy
2013-2018
Visiting Lecturer, Course Manager
In 2013 I co-founded the digital marketing academy “My Academy” and was responsible for the initial teaching program. The academy profited in just 18 months. Until 2018 I was a visiting lecturer for digital marketing, competitive analysis, and web analytics courses.
Iunisov.Com
2016 - now
Digital Marketing Expert
I am an independent digital marketing and SEO expert with 15 years of worldwide experience. My main areas of expertise are enterprise and consumer software, SaaS, IT services, and other tech businesses. I provide services in English, German, Russian, and several other languages.
Since 2016 I have been working with a number of technology companies on their digital marketing strategies implementation incl. Bacula Systems, Virto Commerce, VirtoSoftware, Cipherpoint, Bitrix24, archTIS, Lazy AI, Kosmos Games, INXY and others.
Case Studies
A Leading Creative Management B2B SaaS
This company is a B2B SaaS workspace that allows you to create, collaborate and launch ads at scale. It allows design and marketing teams to multiply creative volume and variety, go to market faster and out-market competition. The name of the client is under NDA. By the middle of 2022 I’ve increased the overall SEO…
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A Leading BIM Company
This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. The goal of this 2,5-year project is to generate leads (trial downloads, contact form submissions and whitepaper downloads) and nurture them to the end of 3-6 months sales cycle. The target regions include North America, Western Europe…
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Cipherpoint
Cipherpoint Limited (ASX:CPT) provides solutions that help businesses and governments identify, protect, and control access to sensitive information. Cipherpoint solutions restrict access to sensitive content to IT administrators and makes it difficult to steal or misuse information, rather than protecting the devices that store information. With offices and customers in Australia, Europe and the US,…
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Bacula Systems
This 5-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing and account-based marketing techniques. The target regions to generate leads include: US/Canada, Western Europe, part of Eastern Europe, ANZ and Latin America. We tripled (+300%) the number of leads in only 1 year. We…
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HOW CAN WE WORK TOGETHER?
STRATEGY & AUDIT
● Analyze market & competitors' data
● Identify target personas & channels
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead
CONSULTING
● Analyze current contractor's performance
● Manage relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern methodologies
EXECUTION
● Manage all leadgen channels myself
● Maximize leads on available budget
● Maintain highest possible lead quality
● Nurture leads to sales opportunities
Customer Testimonials
Get in touch
Feel free to ask me questions on lead generation or SEO.
I will try to reply you in 1 business day.
Please note, I don't accept any kind of linkbuilding, content or web development offers.
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Email
[email protected] -
Phone
+972 55 7700370 -
Address
Israel, Rishon LeZion
September 18, 2023
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